2025 Holiday Peak Season: How ProximityParks Enabled the Delivery of over 7.4 Million Packages

Mexico’s holiday peak season, including El Buen Fin and the weeks leading up to year-end holidays, is one of the most demanding periods for last mile logistics.

ProximityParks estimates that during the 2025 holiday peak season its properties enabled the delivery of more than 7.4 million packages across Mexico City, Monterrey, and Guadalajara—markets where proximity to dense consumption areas is critical to sustaining delivery performance under exceptional demand.

Peak season condenses the equivalent to months of demand into a few weeks. Being closer to millions of urban customers improves delivery performance by shortening routes, increasing deliveries per shift, and allowing faster response to demand shifts.

During peak season, proximity acts as a multiplier, enabling higher throughput without proportionally increasing vehicles, drivers, or linehaul capacity.

This results in faster deliveries, improved fleet utilization, lower marginal costs per package, and reduced emissions.

Purpose-designed last mile industrial parks support high-frequency, high-turnover urban distribution, where efficiency depends on flow rather than just space.

Dock layout, ample maneuvering yards, urban connectivity, and EV-ready infrastructure directly impact how efficiently operators load, dispatch, and turn vehicles. Together, these features enable faster, cheaper, and more environmentally friendly deliveries, especially during peak demand periods.

The 7.4 million packages processed during the 2025 holiday peak season reflect how e-commerce growth has increased both the baseline of daily operations and the intensity of peak demand.

While peak season remains episodic, logistics networks increasingly rely on urban infrastructure capable of absorbing sharper demand spikes without service disruption, reinforcing last mile industrial parks as long-term, strategic assets.

  • During the 2025 holiday peak season, ProximityParks’ network of 17 last mile industrial parks played a key role in enabling clients to respond to surging delivery demand across Mexico’s main metropolitan areas.
  • Proximity is a structural advantage that enables faster, cheaper, and more environmentally friendly deliveries, allowing logistics and e-commerce companies to maintain performance during the most demanding periods of the year.

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About ProximityParks

ProximityParks is a vertically integrated real estate company, pioneering the investment and development of last mile industrial parks since 2017, enabling logistics and e-commerce in the heart of Mexico’s cities. The company has redefined last mile real estate through a data-driven approach that leverages real, actionable logistics intelligence to inform business decisions, empowering each of its clients to operate more efficiently across the last mile.

Press contact

Alejandra Arroyave

Head of Marketing

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